Saturday, December 29, 2007

Friday Estimates: Treasure Tops Charts, Predator Becomes Prey

     Friday numbers are in, and the box office is thriving.  We're headed for some very solid weekend totals based on these Friday results, and many holdovers will see increases in their weekend-to-weekend grosses.
     National Treasure: Book of Secrets should hold onto the top spot this weekend, with a Friday gross of $12.2 million.  I saw this movie last night, and it was one of the silliest, stupidest, most preposterous, wildly entertaining movies I have seen in quite some time.  (Thank goodness Justin Bartha's comic timing balances out Cage's ridiculous maxims...) I let go of all my movie-buff pretentiousness, leaned back in my seat, and had a wonderful time.  It's certainly family friendly enough to keep pulling in families, and it has the Disney brand name, so it should have a pretty good weekend multiplier.  Book of Secrets looks headed for a $40 weekend.
     Alvin and the Chipmunks flexed its box office muscle last night, holding off I Am Legend for the second place spot.  With $10.4 million, Alvin increased a great 24% from last Friday, while I Am Legend fell a small 16% to $9.2 million.  Fox's rodent comedy should finish the weekend with about $33 million, and Warner Brothers' sci-fi thriller might pull in $28 million.
     Also increasing from last weekend, Charlie Wilson's War pulled in a solid $3.9 million, and with a probable $11 million weekend, the Universal political dramedy starring Tom Hanks and Julia Roberts is on its way to redeeming its slow start.
     Alien Vs. Predator: Requiem lost some major steam going into the weekend, placing fifth on Friday with $3.4 million.  It appears that the fanboys really did all see AVP:R on opening night, so this should have a pretty bad holiday multiplier.  Look for just over $9 million this weekend.
     Juno will pass the aforementioned alien thriller by the end of the weekend.  After earning $3.3 million on Friday, the Ellen Page comedy should earn about $10 million over three days.
     The Water Horse continued to behave exactly like the legend of the Loch Ness monster- except for a few witnesses, no one has seen it.  With $3.2 million on Friday, it could earn just under $10 million over the weekend, giving it a small $20 million overall.
     Among the rest of the films, P.S. I Love You did better than last weekend, with $3 million on Friday.  Sweeney Todd revealed some of its front-loadedness with an alright $2.7 million.  And The Great Debaters pulled in a small $2 million (though Enchanted did better with $2.3 million).

Friday Estimates for December 28
1. National Treasure: Book of Secrets - $12.2 million
2. Alvin and the Chipmunks - $10.4 million
3. I Am Legend - $9.2 million
4. Charlie Wilson's War - $3.9 million
5. Alien Vs. Predator: Requiem - $3.4 million
6. Juno - $3.3 million
7. The Water Horse: Legend of the Deep - $3.2 million
8. P.S. I Love You - $3 million
9. Sweeney Todd - $2.7 million
10. Enchanted - $2.3 million
11. The Great Debaters - $2 million
12. The Golden Compass - $1.5 million

0 comments: