Enchanted continued its reign atop the charts, leading an anemic box office frame this weekend. Over the past three days, the box office reverted back to the doldrums of the Fall, with the worst Top 12 gross in 8 weeks. To be fair, the weekend after Thanksgiving is historically a terrible weekend at the box office, and this kind of behavior is not all that unusual. Still, the top 12 films grossed a cumulative $75.9 million, down 6% from last year's post-Thanksgiving frame, and down 51% from last weekend.
Enchanted earned $16.4 million this weekend, down 52% from last weekend, which actually represents a pretty healthy hold, since last weekend's numbers were larger than usual. It's $4,397 per theater average was among the highest in the top 20, which assures that it will remain in theaters for weeks to come. Word-of-mouth is great for this one, and it's doing great business among families. As a side note, Amy Adams better get a Golden Globe nomination for best actress (I just caught Junebug, and she might be my new favorite actress), or there's no justice in Hollywood. After 12 days, Enchanted has made a fantastic $70 million.
Actually rising one place into second, Beowulf dropped 50% for a $8.2 million gross. After three weekends, Beowulf has earned $68.9 million, which would be a great figure if it hadn't cost $150 million to make.
This Christmas consequently popped down one spot, pulling in another $7.9 million, a 56% drop from last weekend. It's second week per theater average of $4,273 is strong, and I'm predicting This Christmas will continue to pull in solid revenue throughout December. The execs at ScreenGems have to be thrilled with these results. After a dozen days, it's earned $36.4 million.
In fourth place, Hitman dropped 54% to $6 million this weekend, which gives the pretty bad video-game action flick a pretty good $30.4 million total after two weekends.
Awake debuted in fifth place, with just $5.9 million in it's opening weekend. This is a terrible result for the distributor, MGM (Weinstein). The Weinstein brothers have had enormous trouble opening movies since Disney dropped them a few years ago, but with lousy movies like Awake being made, it's no wonder Disney got rid of them. In my Weekend Preview I joked that Awake could never get worse reviews than Jessica Alba's last film, Good Luck Chuck, but, lo and behold, Awake has actually managed to pull in equally awful reviews! With a wretched $2,925 per theater average, Awake will be all but a dream in a few weeks.
Fred Claus came in sixth place this weekend, earning $5.5 million, a 48% decrease from last weekend, and as Christmas draws near, Fred Claus could see some better holds, but its $1,608 per theater average is weak, so it might not stay in theaters for too much longer. It makes me wonder why Warner Brothers decided to release their Christmas movie on November 9th, seven weeks before the holiday, when it could have been so much more profitable in December. (But I have seen stranger things- after all, Halloween was released on August 31st this year...) After four weekends, Fred Claus has grossed $59.8 million.
August Rush enjoyed a relatively small 47% drop to $5 million in seventh place this weekend. After two weekends, August Rush has made $20.2 million.
In eighth place, The Mist dropped 49% in its second weekend, earning $4.5 million. It is a good thing that this was such a cheap film to make, because overall, it has earned a disappointing $19.6 million.
Bee Movie was out of luck this weekend, and it saw the largest drop in the top 12. The Jerry Seinfeld comedy fell a steep 62% to $4.4 million, and has grossed $117.6 million overall.
In tenth place, No Country For Old Men added another $4.4 million this weekend. The film saw a 43% decrease from last weekend, which was the smallest drop in the top 12. Still playing in less than 1,000 theaters, No Country For Old Men has earned a wonderful $22.9 million in four weeks.
Meanwhile, American Gangster fell 53% to $4.3 million this weekend, giving it a great $121.7 million after 5 weeks. After beating Bee Movie in a head to head box office brawl in early November, the Ridley Scott crime drama still narrowly leads the animated laugher.
And back in 12th place, Mr. Magorium's Wonder Emporium continued to disappoint with a 59% decrease to $3.3 million, and a paltry $26.3 million total.
Top Twelve for Nov 30-Dec 2
1. Enchanted - $16.4 million
2. Beowulf - $8.2 million
3. This Christmas - $7.9 million
4. Hitman- $6 million
5. Awake- $5.9 million
6. Fred Claus - $5.5 million
7. August Rush - $5 million
8. The Mist - $4.5 million
9. Bee Movie - $4.4 million
10. No Country For Old Men - $4.4 million
11. American Gangster - $4.3 million
12. Mr. Magorium's Wonder Emporium - $3.2 million
1 comments:
I'm really sad about Mr. Magorium's Wonder Emporium. I have a deep-seated crush on Natalie Portman (probably because Star Wars was such an absolutely integral part of my childhood), so it tugs on my heartsrings to see her movie do so poorly. I'll probably see it anyways.
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